About Hometown Pride

Keep Iowa Beautiful’s Hometown Pride program was developed in 2012, as an effort to assist and improve communities. The program walks alongside qualifying Iowa communities and coaches them to a more vibrant future.

This effort enhances community cultural and economic vitality – strengthening the community and increasing its chance for not simply survival, but growth with increased pride.

To view the 2017-2018 Hometown Pride Annual Report click HERE

Hometown Pride Coaching

The Hometown Pride program offers leadership training, youth service learning and a variety of educational components, tools, and solutions for community development. Qualifying communities receive five years of long-term technical and professional coaching assistance. During that time, our trained coaches work to deliver a sense of stability and empowerment. When implemented, communities are rewarded with sustainable plans and programs.

Hometown Pride Success

Our Hometown Pride success depends on the cooperation of all involved. Keep Iowa Beautiful’s Hometown Pride program begins with an assessment of each community by a local team and then encourages the team to take a comprehensive approach to their unique challenges. Our coaches work to identify and help citizens treat the problem rather than the symptoms of the problem.

Coaches and the community work to improve the appearance and pride of Iowa’s communities. Together, through efforts that include improvements to facilities, roadways, homes, signage, and community entryways, we are building stronger communities both culturally and economically.

Hometown Pride Reports

The following report is a direct, unmodified report from the six individual, active Hometown Pride programs operating through Keep Iowa Beautiful in the following Iowa counties.    Hometown Pride Success

  • Pocahontas County
  • Fremont County
  • Louisa County
  • Jasper County
  • Sac County
  • Capitol Neighborhoods, Polk County

The objective of Hometown Pride success is to deploy agreed-upon action plans that offer steps toward stronger, more sustainable communities and neighborhoods for Iowa.

Jasper County 2017 Housing Study

Report gives an assessment and identification of housing needs in Jasper County delivering a strategy for moving forward and driving more population into towns to support the school district, businesses and city improvements.


Counties and Communities Served

The Hometown Pride program serves Iowa counties and communities through comprehensive coaching. Community coaches work with local leaders to make certain that local community plans and initiatives get developed, funded, implemented, and completed. The Coach provides support and assistance, customizes innovative resources, and utilizes development tools to the benefit of each local community.

Like a sports coach – they don’t play the game! They make sure that there are players, that they act as a team, that everyone knows their role, that is there is plan and finally to play the game and implement their plan.